Graphic Design Project

Nov 12

For this school project, I was tasked with creating a brand using two assigned letters for the logo. With "MJ" as my letters, I developed "Mighty Juice," a juice bar. Through brainstorming and sketching, I designed a logo that captures the essence of Mighty Juice and sets the stage for future merchandise.

Screen Shot 2025-02-07 at 10.11.33 PM.png

Screen Shot 2025-02-07 at 10.11.19 PM.png

Thumbnail Creations – The initial sketches explored various logo concepts, focusing on creativity without any preconceived notions about complexity or quality. This phase allowed for a broad range of creative possibilities to be explored.

Screen Shot 2023-11-12 at 11.49.37 PM.png

Screen Shot 2023-11-12 at 11.49.24 PM.png

Screen Shot 2023-11-12 at 11.48.50 PM.png

3 Digital Drafts – The top three concepts were refined into rough drafts using Adobe Illustrator.

Screen Shot 2023-11-12 at 11.49.49 PM.png

Screen Shot 2023-11-12 at 11.47.57 PM.png

Finalize Logo – In the final stages of logo development, I experimented with the color palette using Adobe Illustrator, resulting in the design on the right.

Mockup – To finalize the project, I created a mock-up using Photoshop to visualize how the logo would appear on real-world products. This step was crucial for assessing the logo’s practicality across various applications, such as merchandise, packaging, and promotional materials.

Emma Hickman

Graphic Design Project

Brand Style Guide- Flexleta

Emma Hickman